Whose Prices Are Swimming Naked?

“JR” of Jehoshaphat Research makes the short case on Service Corporation International (SCI). JR observes that online price transparency has already begun transforming the funeral services industry. Mortality is also set to crash, a development which has historically ruined SCI’s ability to operate at a profit. Based on evidence from other developed nations, Jehoshaphat believes that price transparency will ultimately prove deadly to SCI’s revenue and margins.