Herb Greenberg is a legendary financial journalist who recently announced that he’s pursuing a career switch to activist short selling. In this candid conversation, Carson and Herb discuss Herb’s transition, including the major pitfalls he’s encountering, particularly around idea generation. Carson gets into the psychology behind activist short-selling and the catch-22 of winning as a short-seller. The supply chains of financial journalism and activist short selling are in flux, and the environment is more litigious than ever.